The article describes a multifaceted approach to helping a junior partner become recognized as a leader and become the go-to person in the lawyer's field. Tools include coaching, communications training, presentation skill enhancement, using assessment tools, personal branding, and support in developing business.
The main problem with CRM technology is that it's just technology. It's not a magic bullet. Lawyers shouldn't expect that purchasing a "shiny" new piece of software is going to solve all of a law firm's business development challenges. The software has to be implemented strategically, which means that firms have to focus not only on the technology itself, but also on the people that can make it or break it.